The introduction of smart package lockers at your property marks an exciting milestone. By incorporating this amenity, you enhance your residents’ experience, providing them with convenience and security. No longer will they need to rush home before office hours or fret over the risk of package theft. With your new Lockourier package lockers, residents can effortlessly collect their packages anytime, day or night.
Effectively communicating its benefits is essential to ensuring that your residents are well-informed and enthusiastic about this new offering. Below, you will find five strategies for a successful locker launch designed to engage and excite your community.
If you haven’t installed our lockers, contact a Lockourier representative or download our quick guide to locker features.
1. Host a Launch Event
Organizing a launch event is an excellent way to foster community among residents while generating excitement about the new lockers. This gathering also serves as a platform to address any questions or concerns.
Your event does not have to be elaborate. Consider setting up a station with refreshments or activities during peak resident hours. If your lockers are situated in a high-traffic area, you might create a pop-up station with build-your-own mimosas on weekends or a milk and cookies station during weeknights near the lockers.
During the launch, demonstrate how the lockers function, showcasing the notification process and package retrieval. Repeat this demonstration and be available to answer any inquiries.
To maximize attendance, ensure residents are well-informed about the event. Use clear signage throughout the property with pertinent details (time, location, complimentary food), and send a detailed email to all residents. It is also recommended that you utilize your preferred social media platforms for promotion.
2. Implement a “Golden Ticket” Giveaway
A creative giveaway strategy involves placing a “golden ticket” inside your package lockers. Secure a gift or certificate in an envelope and attach it discreetly to the interior door of an occupied locker that awaits package pick-up. Inform residents to watch for the golden ticket during their subsequent package retrieval.
Ideal prizes include gift cards to local dining establishments or community event tickets. To ensure residents feel excited upon discovering the ticket, consider using visually appealing paper with attractive designs or calligraphy to make the envelope stand out.
3. Key Collection via Locker System
Introduce new residents to your package management amenity by providing keys and essential move-in items in a designated locker. Upon arrival, ensure they receive the access code via email or text. This approach allows newcomers to engage with one of your standout features, facilitating a smooth introduction to the package pick-up process.
By guiding residents through the key retrieval in the locker, you establish yourself as a reliable resource. Explain that this is also the method they will use to collect any packages they order online. Please encourage them to ask questions and reassure them that your team, alongside the LocKourier Support Team, can assist at any time.
This strategy is particularly effective for new properties where lockers are already operational during the initial move-ins. However, it remains a valuable method for every new resident you welcome.
4. Offer a Welcome Gift via Lockers
While many residents frequently order online, some may still need to get a package ready to collect immediately. Enhance their experience by giving each resident a small welcome gift to collect from the lockers. Consider placing branded items, such as pens, t-shirts, or PopSockets, in designated lockers for every resident.
If not enough lockers exist for all residents, phase the distribution accordingly. Being present when residents come to collect their gifts is crucial. It allows you to share in their enthusiasm and answer any questions they might have.
5. Leverage Social Media
Use social media as an effective platform to promote your new amenity to current and prospective residents. This serves as a powerful tool for word-of-mouth marketing on a larger scale.
Ensure you create unique content tailored to each social media platform—Facebook, Twitter, or Instagram. Here are our recommendations for posts on these channels:
Instagram: Engaging Visual Content
- Boomerang Magic:Create eye-catching Boomerangs of lockers opening and closing.
- Behind-the-Scenes Peek:Share a quick video tour of the locker room, highlighting its sleek design and convenient features.
- Holiday Fun:Get creative with themed content. For example, a Father’s Day post featuring a golf bag being retrieved or a Halloween-themed video with a spooky package.
Remember to use Instagram Stories to share real-time updates and behind-the-scenes footage. This will help you connect with your residents on a more personal level.
LinkedIn: Thought Leadership Articles
Develop a comprehensive article highlighting the introduction of this new amenity to your property. Emphasize your dedication to elevating the resident experience. Incorporate high-quality visuals throughout the article and encourage your on-site and corporate colleagues to share it widely.
TikTok: Your Key to Community and Amenities
- Create a Short, Snappy Video:
- Showcase the lockers in action:Quick cuts of people quickly picking up and dropping off packages.
- Add a catchy sound bite or trending songto make your video more engaging.
- Use text overlaysto highlight critical features like 24/7 access and secure storage.
- Write a Captivating Caption:
- Keep it concise and informative:“Introducing our new lockers! No more missed deliveries. Easy pick-up, anytime. #condolife #newamenity #Lockourier”
- Use relevant hashtagsto reach a wider audience.
- Encourage User-Generated Content:
- Run a contest:Ask residents to share their favorite locker features or a funny package pick-up story.
- Offer a small incentivelike a gift card or discount on other amenities.
Remember, TikTok is all about creativity and community. By using it to launch your new lockers, you’ll not only inform your residents but also foster a sense of excitement and belonging.
For those who have not yet acquired our lockers, please connect with a Lockourier team member or read our concise guide detailing the locker features.